Why book on the same OTA platform, but some other hotels have high rankings? How to rank hotels on OTA at the top of the page? These are the questions that hotel managers always ask.
The Trend Of Booking On Online Search Sites Is Increasing. OTAs Have Become A Popular Source Of Marketing For Hoteliers. It Allows Hotel Rooms To Be Sold To A Larger Audience And Achieve Higher Revenue.
Why is there such a difference in hotel rankings on OTA sites? In addition, each channel will have its own criteria for hotel ratings and change regularly. This causes a lot of difficulties for those who work in the field of Sales OTA.
All OTA channels want customers to be able to find the right accommodation as quickly as possible. To get the upper hand on OTA sites, consider the following tips.
- Always update display content
When your hotel appears on the OTA page, the interaction between information and images with customers will be evaluated very carefully. When the hotel room is updated full and detailed description will help increase the conversion rate by 5%. And when the number of images is high, it can help increase the booking rate up to 4.5%. If the picture of the room does not match the reality, the OTA will penalize the hotel owners.
2. Actively Collect Customer Reviews
Building a hotel’s reputation can be done through positive customer reviews and comments. However, most hotels often respond late to good reviews or do not respond to negative reviews. This is not appreciated by OTA sites. Therefore, always make sure that whether it is a positive or negative comment, you respond as soon as possible.
In addition, the hotel should collect, and ask for customers’ opinions and reviews during check-out. Customers who leave reviews will receive gifts, coupons…
3. Add More Emphasis To The Image Section
Actual photos and videos of each room play a huge role in a customer’s decision to rent a room. Clear pictures will give customers an authentic look at your hotel.
The rate of customers interacting with hotels containing more than 20 photos (TripAdvisor) is more than 150%. Please update as many photos as possible. In addition, you should provide a minimum of 4 photos for each room type. Don’t forget to include a photo of the bathroom at least once. The same photo should not be used for all room types. Expedia shows that the conversion rate of hotels with unique photos is 11% higher than other hotels.
4. Maintain Price Balance Between OTA Channels
Most hotels have agreed to list on all OTA channels at the same price. If a discrepancy is found, the offending hotel will be downgraded to that OTA channel.
Therefore, hotels need to comply with pre-existing agreements with OTAs. Maintain the same parity across all online channels. This will bring efficiency and improve the visibility of the hotel on OTA channels, contributing to an increase in the number of bookings.
5. Participate In Promotions
Online room sales channels often have promotions to promote cooperative hotels. By participating in these programs, your hotel will improve its OTA ranking. This gives the hotel priority over its competitors. This will help sell additional services as well as amenities.
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