Increase Revenue By Using Property Management System? -

After Covid, it is estimated that the international tourism economy will decline by 60% to 80%. For that reason, applying Property Management System is extremely necessary. Make the customer experience comfortable and limit contact during the epidemic.

At this time, a lot of hotels have applied management software achievements. Taking advantage of the functions of different Property Management System to better connect and support guests. This is an inevitable trend, making hotel operation easy and fast.

Apply Property Management System to management.

Take Advantage Of Available Property Management System

Currently, most hotels have their own website for their business. This is a platform for customers to visit and have an overview of where they live. It also integrates with the Booking Engine so guests can book rooms directly there. But is their ability to meet the needs of the job enough?

In the current landscape, the technology you use must play a key role in helping the hotel recover effectively. This is the right time for you to evaluate your trading strategies with a new perspective. And should focus more on room sales to increase direct bookings.

However, you will be competing with online sales channels and large hotel chains. But that doesn’t mean that – independent hotels can’t compete. So, if the solutions you’re using are delivering positive results, that’s the perfect place to start.

Activities Using Technology And Property Management System May Apply

Property Management System Sends Email Notifications When Guests Are Coming

Sending guests an email before they arrive gives you the opportunity to connect and understand their needs. This helps the hotel to prepare more carefully before guests arrive.

In addition, you can also via email booking confirmation to share important information such as:

Policy, regulations on safety and disease prevention.
The activities, and the hotel’s preparations for them.
Information on dining, services, selling tours…
Additional information that guests need to know when checking in

Finally, email alerts also help the hotel to reduce no-shows and last-minute cancellations.

The Property Management System Sends An Email When The Reservation Is Canceled

If a cancellation is mandatory, show your sincerity to the customer with an apology and a discount code. If you do this skillfully, you will easily build good relationships with customers in the future.

Property Management System To Manage Connection And Share Information Of Customers .

Booking management software, Booking Engine can all provide information on prices, availability and other important information. You can share such information with other PMS and Channel Managers. Then you get information back from them. It helps to capture information and evaluate room sales plans more effectively.

Secure Online Payments

Safety is the most important requirement in online payment. The booking engine needs to be safe, without causing many risks, so that users can feel secure in transactions and payments. The card payment process also needs to follow the standards to ensure the safety of customers.

Hotel Website Management Software.

Hotel’s website is one of the most important factors. Remember to always update and keep the website fresh. Both retain readers and provide users with an overview of the hotel.

One trick is to take advantage of pop-ups to convey information in a smart, engaging way. Help urge readers to click on the banner, or leave registration and stay information.

The booking page is a place for customers to book a room in advance and know about the services you are offering. So, take good care of your hotel website. Link to landing pages on all pages that readers can click, like room information, policies, etc.

In addition, articles with the topic: things to do when coming… (Things to do), destinations around… Although not playing a key role, but do not ignore it. You should collect and refer to useful information about destinations to create excitement for readers when they visit.

Use Existing Data Management Software Effectively

Google Analytics

The Google Analytics tool will open up countless opportunities for your hotel. Analytics provides a wealth of valuable information that is incredibly useful and easily accessible. The following summaries will help you discover what is essential for your hotel business.

Step 1: Who Are Your Main Customers?

Analytics provides a wealth of demographic information for hotels such as age and gender. You can rely on that to adjust the room price to suit their needs.

For example, most of your hotel guests are middle-aged. But, when you check Analytics, you see that the guests who actually make the reservation are much younger. It could be because their children, staff… help with the booking. Based on that, you can observe and adjust your marketing strategy accordingly.

Another piece of information, is the customer’s geographic location. Analytics shows that this region’s conversion rate is higher than other regions. So, you can base on that to allocate budget, promotion, advertising in that area.

Step 2: On What Device Are Customers Accessing Your Website?

According to recent reports, 75% of website traffic comes from mobile devices. The potential from mobile is immense. Always make sure that your hotel website is optimized for mobile devices. This is not new, but many hotels have ignored it.

Through Analytics, you will see the user’s access device information on the website. It may be that mobile is dominant, but don’t forget that desktop is still important. In particular, there will be a difference between mobile and desktop conversion rates. If you find something out of the ordinary, check it out immediately to find out how to fix it effectively.

Step 3: How Do Customers Find You?

Analytics can answer many of the questions you’ve always wondered, such as:

Is the ratio between marketing channels (Facebook, Website…) healthy?
Did the communication campaigns achieve specific effectiveness (boosting traffic, increasing awareness…)?
Or do these campaigns have a positive conversion rate (clicks on the website, and makes a reservation)?

Use the same information you collect as the basis for evaluating the effectiveness of the room sales channel. Currently, selling rooms online is extremely popular among online hotels and homestays. If your hotel ranks high on OTAs, they will be automatically pushed to the top of the search page. This helps to reduce advertising costs somewhat. You have been pushed to the top by OTA sites, reaching a lot of customer files.

Step 4: How do users behave on the Website?

In this area, ask yourself the following questions:

Which page, what content on your website is the most popular and most visited?
How much time do users typically spend on those sites?

For example, if you see a customer spending a lot of time on the Offers page but not taking any action. Maybe the offers don’t really appeal to them, or the information confuses them.

But at the same time, if they are in the Library section, or Places around on the website, it is a positive signal. Users are viewing your website as an effective and reputable reference tool. Finally, is the bounce rate. Keep it at 20 to 40%, and it will be higher on mobile.

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