What is Channel Manager? why should u use Channel Manager?

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What Is Channel Manager?

Channel Manager is called CM. This is a platform that helps connect online room sales channels with hotels and manage reservations. CM has the ability to connect to dozens, even hundreds of global OTAs channels. With just a few simple steps, Channel Manager helps you quickly sync hotel information to the OTA. From room rates, and room availability to discount campaigns to one or all distribution channels.

How It Works

Before CM was born, managing bookings from online channels were completely manual. When you want to adjust the price, the hotel must visit each OTA page to manipulate it. This takes time and is prone to errors, especially overbooking errors.

Today, CM has somewhat simplified hotel operations. Its two tuning advantages include:

Open/close rooms flexibly, automatically update room funds, and sync to OTA channels.
Instantly adjust prices and promotional campaigns.

If your hotel has all 20 rooms, for all OTA channels. When a guest books a room on any OTA channel, the CM will automatically update the remaining 19 rooms to the remaining OTA channels. This minimizes overbooking between channels. CM can work independently, connecting with OTA channels. CM can also integrate with the PMS applications that the hotel is using.

1. Independent Operation

After creating a CM account, the application will update the hotel information. CM will automatically synchronize this information to the distribution channels. When there is a reservation on 1 OTA channel, CM will update the remaining room for other OTA channels. And also send notifications directly to the hotel. However, because it operates independently, it is necessary to regularly monitor and manually enter reservations from guests.

2. Integrated Operation Of CM With PMS

When using the integrated Channel Manager and PMS system, the information will be accurate from the PMS software in real-time. Reservations on OTA will be automatically poured into the PMS system by CM. Thus, it is possible to minimize errors and save operating time. All the management needs to do is check the information and arrange the room according to the needs of the guest.

Benefits Of Using Channel Manager

1. Save Time

If using CM, the opening/closing of the room will become extremely flexible based on 2-way integration with other systems. Simply use Channel Manager to control all the information on the OTA instead of having to visit each platform. It saves manual operation time for each distribution channel. Besides, CM can create flexible prices for sales channels instead of creating many promotions for each channel.

2. Reduce The Risk Of Human Error

Manual data entry and management can be costly, even in relationships with customers and partners. Minimizing human error is a remarkable advantage of CM. OTA management contributes to completely limiting errors arising during manual data updates. Since the room fund information is continuously updated in real-time, the risk of overbooking is avoided.

3. Increase Revenue And Profit

Selling rooms on an OTA channel costs hotel owners a lot of time and money. Especially, when starting to enter new markets to expand the brand. If using Channel Manager, users can connect hundreds of OTA channels globally. All can increase sales for the hotel.

If the CM is integrated with the PMS software, the data will be synchronized to the OTA. From room occupancy to the number of available rooms… Gives the hotel a competitive advantage by quickly opening/closing rooms and adjusting prices instantly.

See more articles about Multi-channel Room Sales Strategies For Hotel at this.

What Is Channel Manager (CM) And Why Should You Use Channel Manager?